Market your Business.

Reach NYC Residents Where They Live, Work, Shop and Connect. Advertise Your Business, Church, Organization or Event on the Resident Smart System

Creating Digital Experiences

The Resident Smart System (RSS), by Li Publishing LLC, gives businesses and organizations an opportunity to promote themselves across a growing network of Resident Smart System websites serving NYCHA communities throughout all five boroughs of New York City.

Today’s economy is changing quickly. Businesses are competing harder for customers, advertising costs continue to rise, and traditional marketing can become expensive and time-consuming.

Starter - 1 RSS Website.

$10. Per Month A great option for a business serving one primary NYCHA community.

Community - 5 RSS Websites.

$49./ Per Month Ideal for businesses serving several nearby communities

Growth - 10 RSS Websites.

$99 / Per Month Designed for businesses ready to expand their reach beyond one neighborhood.

Expansion — 25 RSS Websites $150. Per Month

For businesses, organizations and service providers looking to reach a larger portion of NYC’s NYCHA communities.

CITYWIDE — 50 RSS WEBSITES $300. PER MONTH

Designed for businesses and organizations with a broader NYC customer base.

RSS Network — ALL 80 Websites $400. Per Month

Put your business, organization, church or service in front of residents across the entire current 80-website Resident Smart System network.

Why Advertise With RSS?

Reach Thousands of NYC Residents

WHY ADVERTISE WITH RSS?
Reach Thousands of NYC Residents

The Resident Smart System network currently includes 80 RSS websites serving NYCHA developments throughout New York City’s five boroughs.

Many of these developments represent communities of thousands of residents.

Instead of trying to reach residents one development at a time, your business can advertise across multiple RSS websites through one convenient advertising program.

One Advertisement. Multiple Communities. Greater Exposure.

Your advertisement can help residents discover:

Local stores

Restaurants

Contractors

Home improvement companies

Cleaning services

Beauty and barber services

Healthcare and wellness services

Professional services

Community organizations

Churches and religious organizations

Educational programs

Youth programs

Events

Entertainment

Nonprofit organizations

Small businesses and startups

Special promotions and sales
SAVE TIME. SAVE ENERGY. SAVE MONEY.
Traditional flyer distribution can require a business to:

Print hundreds or thousands of flyers

Travel from development to development

Spend hours distributing flyers

Pay employees or outside companies to distribute materials

Repeat the process every time an advertisement changes

Spend additional money on transportation and labor

RSS Can Make Your Marketing Easier.

With the Resident Smart System, you can provide your advertisement digitally and have it displayed on the RSS websites you select.

You don’t have to personally visit every development.

You don’t have to spend your day walking from building to building.

You don’t have to repeatedly pay someone to distribute flyers throughout the community.

Your digital advertisement can work for you while you concentrate on running your business.
YOUR BUSINESS. YOUR MESSAGE. YOUR COMMUNITY.

Whether you operate one neighborhood store or a business serving customers throughout New York City, RSS gives you the opportunity to choose the communities where you want to advertise.

Advertise in:

1 Development

Start small and reach residents in one community.

10 Developments

Expand your visibility across multiple NYC communities.

25 or 50 Developments

Reach a larger portion of your target market.

All 80 RSS Websites

Put your business in front of residents across the entire current RSS network.
ADVERTISE YOUR FLYER
Already have a flyer?

You can use it.

Businesses and organizations can provide their promotional flyer for digital placement on selected RSS websites.

Your flyer may include:

Business name

Logo

Phone number

Website

Address

Hours of operation

Special offers

Discounts

Upcoming events

QR code

Social media information

Promotional message

This gives residents an easy way to learn more about your organization and contact you.
PERFECT FOR LOCAL BUSINESSES

RSS is especially valuable for businesses that depend on customers within the surrounding community.

A local business can advertise directly to residents who may already live close enough to become regular customers.

Examples include:

Restaurants & Food Businesses

Promote menus, specials, delivery services and events.

Contractors & Service Providers

Promote plumbing, electrical, construction, cleaning, maintenance and other services.

Beauty & Personal Care

Promote barbershops, salons, nail services, beauty products and wellness services.

Retail Stores

Promote sales, new products, seasonal promotions and store events.

Professional Services

Promote legal, accounting, financial, real estate, tax preparation and other services.

Health & Wellness

Promote programs, services, classes and community wellness initiatives.
CHURCHES & COMMUNITY ORGANIZATIONS
The Resident Smart System isn’t only for businesses.

Churches, nonprofits, community organizations and local programs can use RSS to help residents learn about the services and activities available to them.

Promote:

Church services

Community meetings

Food distributions

Youth programs

Senior programs

Educational programs

Job fairs

Community events

Fundraisers

Workshops

Outreach programs

Special events

Help Your Community Find You.

Your organization may already be doing important work in the community.

RSS can help make residents more aware of what you offer.
ADVERTISING PACKAGES
STARTER — 1 RSS WEBSITE

$10 PER MONTH

A great option for a business serving one primary NYCHA community.

Includes:

Advertisement on 1 RSS website

Digital flyer placement

Business information

Website or contact link

Monthly advertising period

Ability to update promotional information

Potential community reach: One participating development and its residents.

COMMUNITY — 5 RSS WEBSITES

$49 PER MONTH

Ideal for businesses serving several nearby communities.

Includes:

Advertisement on 5 RSS websites

Digital flyer placement

Business information

Website/contact link

Monthly advertising period

Greater geographic exposure

GROWTH — 10 RSS WEBSITES

$99 PER MONTH

Designed for businesses ready to expand their reach beyond one neighborhood.

Includes:

Advertisement on 10 RSS websites

Digital flyer placement

Business information

Website/contact link

Monthly advertising period

Multi-community exposure

SAVE COMPARED WITH INDIVIDUAL PLACEMENT

Instead of paying the individual rate for 10 websites, the Growth Package provides a discounted network rate.

EXPANSION — 25 RSS WEBSITES

$299 PER MONTH

For businesses, organizations and service providers looking to reach a larger portion of NYC’s NYCHA communities.

Includes:

Advertisement on 25 RSS websites

Digital flyer placement

Business information

Website/contact link

Monthly advertising period

Expanded community exposure

CITYWIDE — 50 RSS WEBSITES

$449 PER MONTH

Designed for businesses and organizations with a broader NYC customer base.

Includes:

Advertisement on 50 RSS websites

Digital flyer placement

Business information

Website/contact link

Monthly advertising period

Large-scale community exposure

RSS NETWORK — ALL 80 WEBSITES

$799. PER MONTH

MAXIMUM RSS EXPOSURE

Put your business, organization, church or service in front of residents across the entire current 80-website Resident Smart System network.

Includes:

Advertisement on all 80 RSS websites

Digital flyer placement

Business information

Website/contact link

Monthly advertising period

Network-wide exposure

One point of contact through Li Publishing LLC

ONE NETWORK. 80 WEBSITES. FIVE BOROUGHS.

Instead of separately coordinating advertising with dozens of individual developments, businesses can work directly with Li Publishing LLC to advertise throughout the RSS network.

SPECIAL COMMUNITY RATE

RESIDENTS • CHURCHES • NONPROFITS • COMMUNITY ORGANIZATIONS

The Resident Smart System was created to help connect communities.

For qualifying residents, churches, nonprofit organizations and community-based organizations, special community advertising rates may be available.

Community advertising starts at:

$5/month for one RSS website

Contact Li Publishing LLC for community pricing and eligibility.
YOUR ADVERTISEMENT CAN KEEP WORKING

Traditional flyers have a limited lifespan.

Once a flyer is handed to someone, it can be lost, thrown away or forgotten.

A digital advertisement on an RSS website gives residents another opportunity to discover your business whenever they visit that website.

You can also update your promotional information as your business changes.

Promote:

THIS WEEK’S SPECIAL

NEW SERVICES

HOLIDAY PROMOTIONS

BACK-TO-SCHOOL SALES

WINTER SPECIALS

COMMUNITY EVENTS

GRAND OPENINGS

SEASONAL OFFERS

SPECIAL DISCOUNTS
DON’T WAIT UNTIL YOUR CUSTOMERS NEED YOU
A SMARTER WAY TO MARKET TO NYC COMMUNITIES

The Resident Smart System gives businesses another marketing option:

Instead of:

Print → Travel → Distribute → Repeat

Consider:

Create → Submit → Advertise → Reach Multiple Communities

Save your employees’ time.

Reduce unnecessary travel.

Reduce distribution costs.

Spend more time running your business.

BECOME AN RSS ADVERTISER

Whether you want to advertise on one website or the entire 80-website network,

Li Publishing LLC can help you select the advertising package that fits your goals and budget.

GET YOUR BUSINESS IN FRONT OF NYC RESIDENTS.

Be Seen. Be Remembered. Be Accessible.

Be Part of the Community.

START ADVERTISING TODAY

Contact Li Publishing LLC

Email: Marketing@LiPublishing.com

Phone: 718-283-4749

NYCHA Vendor #273259

Resident Smart System

By Li Publishing LLC

Connecting Residents. Communities. Businesses. Organizations.

Your Community. Your Information. Your Connection.